Dallas (AP) A trek bicycle retailer in downtown Dallas is under fire after it posted pictures of a display of gear on a bench and labeled them trek bikes.
The store posted the pictures on Instagram last week with the caption, “Trek Bike is now available at our downtown Dallas store.
If you have questions, contact our store manager.”
The post, which was shared more than 3,000 times on Wednesday, has since been deleted and the store has apologized.
The owner says the posts were meant to be a fun “viral campaign” to promote the store.
The post was made on a Saturday morning in the hopes that customers would “stay tuned for the next adventure” at the trek bicycle chain, said Mike Stiles, the owner.
The owner says his store is a “trek bike shop,” which is a bike shop for people who ride a bike and do not own one.
He said his store has been operating for about 10 years.
He told the AP on Thursday that he was working with local law enforcement to investigate the post.
Stiles told the Dallas Morning News that police had been investigating the store for two weeks and found nothing suspicious.
He did not immediately return a call from The Associated Press.
The Post’s Tom Sherrill and Matt Miller contributed to this report.